Even for this new year, SEO in 2018 does matter and is still as important as ever. In fact, it is an essential part towards a successful digital marketing campaign. The difference between getting a ton of website traffic and getting lost among the millions of websites in the web hangs on this.
But why are there still people who question the importance of SEO? The algorithm changes from search engines do reward sites that have good quality content that is why some marketers believe that this is the only thing they have to focus on. They think that their content will take care of itself without having an SEO strategy in place.
Although true, great content won’t be found if there is no SEO that helps users find it to begin with.
The Visibility of Content Depends on SEO
As mentioned, content won’t become successful if there is no SEO. Considering the good quality content taking time to accomplish, this can mean a huge loss of time and money for people and companies if not done right.
All of your efforts will be wasted if you have spent the resources needed to create content that fails to be found in search engines. With the help of SEO, this ensures that your top quality content will get the recognition it needs from search results. Potential visitors will also find your business interesting if they find content you have published that is useful to them.
Keywords are Still Essential for SEO in 2018
Although the search engines today process these keywords a lot differently than what they used to, keywords are still important in ranking well in search results. One simply has to know how they can use them properly to become successful here.
This may be a negative change if you’re used to just chucking keywords on a site at random places, but this is actually good news for both you and your site visitors. The reason for this is because the more relevant the keywords are on your website, your traffic will tend to be more qualified. So even if you have fewer keywords than you’re used to, the visitors that you will lose over that are most likely not going to be your customers.
The algorithm changes that happen with search engines shouldn’t be something to frustrate you. These are positive changes, and you should remember that these search engines change their approach only to give their users a better experience. What this means for us is that we are eventually going to get visitors that are really interested in what we have to offer the more they develop their algorithms.
If you choose to not invest in SEO in 2018, you risk losing the top spots in the search results which could give your website more visibility to potential customers. Keep in mind that your competition will always find ways to try and outrank you. Even if you have a nicely-designed site, if no one can find you, it won’t be bringing in new customers that can help you grow your business.