content marketing

How Content Marketing Benefits Small Businesses

It may sound like additional work to do content marketing because it actually is. But there are many benefits that you can get that far outweigh the effort, time and money that you put into it. Let’s take a look at some of the benefits you get when you consider making content the center of your digital marketing strategy.

1. Content Gives Consistent Value

Once you start producing and distributing quality content on a consistent basis, you provide your audience with ongoing value. Not only that, but search engines such as Google will hunt down your fresh and relevant content and add this to the ranking conversion. You are giving yourself a search ranking boost if you regularly put out quality content to your readers.

2. Content Marketing Gives You a Shareable Commodity

The power that comes from word of mouth advertising is still powerful. Are you aware that 82% of Americans are looking for recommendations from friends and family before they make a purchase? The takeaway in this is simple. By bringing something helpful to your audience, they will appreciate and share the information you have provided. This eventually means repeat and referral business on your end.

3. Your Content Fuels Your Online Marketing Channels

Even providing a little content goes a long way. Publishing a blog post, as an example can be shared by people across social media, featured in weekly newsletters or be repurposed as an attractive infographic. Aside from that, gated content that requires readers to fill out lead capture forms can be used to obtain data and gather new leads.

4. Content Marketing Improves Your Credibility

It is a nice gesture to tell your customers that you’re available to answer any of their questions. However, it would be even better if you could demonstrate to them your expertise on a regular basis and gain credibility as an industry expert. With content marketing, you have the opportunity to do both.

Every piece of informative content you make and share through online marketing not only improves credibility, but it also solidifies you as a top resource when questions in your industry arise.