One of the most cost-effective ways to promote and maintain the online presence of your brand is through search engine optimization or SEO. By clearly defining a solid strategy, you will even be able to stay on top of your competition in the search rankings.
But what is the secret to getting sensational SEO? Get these three things below right, and you will be able to enjoy more effective SEO and better visibility in Google’s search engine results page (SERP).
1. Mobile Will Be Indexed First
For several months now, we’ve been told that ‘mobile friendliness’ has become a crucial factor in determining how a website is going to rank in the SERPs when it responds to a keyword query. That is why many web developers have started to apply techniques to make websites more ‘mobile responsive.’ So, should you start doing?
First is that you need to make sure that you have a responsive or dynamic website where the content and markup is similar in both desktop and mobile devices. If your website has an m.dot version, it is now time to update it to a more responsive design.
Although it is going to take some work to satisfy this new indexing strategy of Google, your effort will surely pay off as the search engine giant ramps up on its commitment.
2. Optimize for the User’s Intent
As the years roll along, Google is getting better and better at studying user intent – which is what a user wants when they type the keywords in the search engine. Are they looking to do something such as purchase a new pair of shoes? Do they want to travel somewhere? Are they trying to learn a new recipe?
A growing number of users are now entering more long-tail queries and direct questions into search engines. Due to this, Google is reacting to the change by tapping into its knowledge graph and displaying results through snippets like List Snippets, Featured Answers and Table Snippets.
You will need to review your site’s content and identify opportunities which will allow you to optimize based on user intent and questions instead of just specific keywords. Take advantage of user micro-moments by finding out user questions through keyword research and strategically publish your content to meet such demand.
3. Start Utilizing Voice Search
Voice search has been around with us for quite a few years already. Ask anyone who has an iOS mobile device, and you can be sure that they have used Siri.
With the improving technology and the likes of Amazon Echo and Google Home making their way into our living rooms, one of the fastest-growing types of search is now through voice search. It is predicted that by 2020, half of all searches in the world is going to be done through voice.
This new feature changes the way we figure out our keywords, changing the focus based on location and more personalized content. Because of this, the long-tailed keyword phrases are now more important than ever.
Learn more about Houston SEO