Tips to Create Digital Marketing Content That is More Effective

May 7, 2018 Daniel EakerBlog

The channels and tools that comprise the digital advertising world today continue to grow and evolve, leaving many marketers to catch up constantly. But did you know that actually improving on your content by focusing on your audience can help pave the way towards success for your digital strategy?

Read the tips below and see which areas you can improve upon today.

1. Allow Your Customers to Dictate the Content You Push Out

Knowing the interests of your readers is important because you can then start applying these to the content you have. You can do this through the way you speak to them, the imagery and the overall feel of how your site’s content is portrayed to them.

There are many modern marketing programs today that lets advertisers personalize the content they deliver and make them more engaging to create better bonds with readers. By doing this, you will usually be rewarded with engagement and loyalty to your brand.

2. Segment Your Readers

The point of segmenting your readers is to let you perform any marketing strategy on each one more efficiently. Aside from that, this will let you figure out the type of content that will most likely retain their views.

A good example is if you’re working for a finance agency, you don’t want to aim your marketing strategy to customers by talking about mortgage opportunities if they’ve only viewed your sign up page. This may come later on, but for them at this stage, this is not really relevant. Delivering the wrong message do not only waste resources, but you also run the risk of alienating potential clients.

3. Allocate Resources Based on Impact

As time goes by, you will start to know the behaviors of your customers based on how they interact with your content. You can then start using the insights to these on your investment decisions. Your digital marketing strategy should eventually become more effective the longer it has been used in your campaign.

The number one priority before you start using these techniques is to learn the behavior of your readers. Create a detailed strategy that will target your audiences by segment to get the best results.

The Relevance of SEO in 2018

January 28, 2018 Daniel EakerBlog

Even for this new year, SEO in 2018 does matter and is still as important as ever. In fact, it is an essential part towards a successful digital marketing campaign. The difference between getting a ton of website traffic and getting lost among the millions of websites in the web hangs on this.

But why are there still people who question the importance of SEO? The algorithm changes from search engines do reward sites that have good quality content that is why some marketers believe that this is the only thing they have to focus on. They think that their content will take care of itself without having an SEO strategy in place.

Although true, great content won’t be found if there is no SEO that helps users find it to begin with.

The Visibility of Content Depends on SEO

As mentioned, content won’t become successful if there is no SEO. Considering the good quality content taking time to accomplish, this can mean a huge loss of time and money for people and companies if not done right.

All of your efforts will be wasted if you have spent the resources needed to create content that fails to be found in search engines. With the help of SEO, this ensures that your top quality content will get the recognition it needs from search results. Potential visitors will also find your business interesting if they find content you have published that is useful to them.

Keywords are Still Essential for SEO in 2018

Although the search engines today process these keywords a lot differently than what they used to, keywords are still important in ranking well in search results. One simply has to know how they can use them properly to become successful here.

This may be a negative change if you’re used to just chucking keywords on a site at random places, but this is actually good news for both you and your site visitors. The reason for this is because the more relevant the keywords are on your website, your traffic will tend to be more qualified. So even if you have fewer keywords than you’re used to, the visitors that you will lose over that are most likely not going to be your customers.

The algorithm changes that happen with search engines shouldn’t be something to frustrate you. These are positive changes, and you should remember that these search engines change their approach only to give their users a better experience. What this means for us is that we are eventually going to get visitors that are really interested in what we have to offer the more they develop their algorithms.

If you choose to not invest in SEO in 2018, you risk losing the top spots in the search results which could give your website more visibility to potential customers. Keep in mind that your competition will always find ways to try and outrank you. Even if you have a nicely-designed site, if no one can find you, it won’t be bringing in new customers that can help you grow your business.

How to Improve Your Digital Advertising Campaign

December 28, 2017 Daniel EakerBlog

There are many benefits that one can get with digital advertising, but how sure are you in maximizing and improving your ROI? One needs to apply a few best practices when they implement their digital advertising campaign to get the best results. Take a look at these tips below.

Create a Clear Call to Action (CTA)

All successful advertising campaigns have a compelling and clear call to action or CTA. This is where people are told what they need to do next and move them along in the hopes of a conversion.

You will want to choose a CTA that focuses on the language that matches your brand, products or services and is completely easy to understand for users. Making anything ambiguous can confuse people and most likely won’t result in a conversion you hoped for.

Your Message Needs to Be Compelling

As mentioned earlier, a compelling message is important in any digital advertising campaign. It is the core way to communicate with a potential customer and also helps bring them down the funnel of conversion. The messaging that you use needs to be compelling, especially since most digital advertising platforms won’t give you a ton of space to capture a user’s attention.

Stick to the type of messaging that will bring out emotion from users or encourage them to click through to your ad. For most brands, this would mean highlighting their value proposition or showcasing their values as a product or service provider.

Designate Your Landing Page

Whatever kind of content you’re using to advertise, your goal should always be to drive people to a page that offers relevant content to what you’re offering. This is a simple step that is going to help keep the users on your website. Aside from that, it also offers them a better user experience which can eventually lead to better conversion rates.

The more relevant your landing page is, the more clicks you will deliver and the greater the chance that users will push through and be converted as customers. The idea behind this is to continue grabbing a user’s attention so that they will follow through in the next step.

Easy Ways to Improve Your Digital Marketing

December 21, 2017 Daniel EakerSEO

The world of digital marketing is constantly changing. Whether you’ve just started marketing your business online or you’ve been doing this for years, there is always something you can do more to get to the next level. If you want your digital marketing game to succeed in the following year, check out these tips below.

1. Match Your Message Depending on Platform

Not all social networking platforms are the same. You can find professionals, customers, and colleagues when browsing through LinkedIn. Facebook is more of a personal network while Twitter lets you communicate with industry influencers and leaders.

Since each of these platforms has their own difference audiences, it is simply obvious that you will need to approach each one uniquely. This can be done by customizing the message you put out and how you address your audience to make the most impact.

2. Aim for Value

Whether you’re communicating through email, blog, a Facebook page or even through the phone, make it a habit always to provide the people you interact with value. Provide your clients, potential customers, and readers with something that they can use for the time and effort they spent with you.

It isn’t going to cut it if you simply talk about the new products you offer or promotions you plan to do. If you wish your target market to enjoy your business, then give them value every time they interact with your brand.

3. Stay Updated in the Industry

Lastly, be sure that you’re always plugged in your industry for anything new that comes out whether digitally or physically. Attend conventions and conferences to get a feel of what the people in your sector are doing. Create connections as well to help both your brand and the companies of other owners grow.

Aside from that, take time to optimize your social media networks such as Facebook and Twitter. Follow any of the important people or influencers in your industry as well. The reason behind this is because these individuals are going to be the ones who will share the content you put out and put it in front of viable clients and customers for your company.

How Content Marketing Benefits Small Businesses

October 30, 2017 Daniel EakerSEO

It may sound like additional work to do content marketing because it actually is. But there are many benefits that you can get that far outweigh the effort, time and money that you put into it. Let’s take a look at some of the benefits you get when you consider making content the center of your digital marketing strategy.

1. Content Gives Consistent Value

Once you start producing and distributing quality content on a consistent basis, you provide your audience with ongoing value. Not only that, but search engines such as Google will hunt down your fresh and relevant content and add this to the ranking conversion. You are giving yourself a search ranking boost if you regularly put out quality content to your readers.

2. Content Marketing Gives You a Shareable Commodity

The power that comes from word of mouth advertising is still powerful. Are you aware that 82% of Americans are looking for recommendations from friends and family before they make a purchase? The takeaway in this is simple. By bringing something helpful to your audience, they will appreciate and share the information you have provided. This eventually means repeat and referral business on your end.

3. Your Content Fuels Your Online Marketing Channels

Even providing a little content goes a long way. Publishing a blog post, as an example can be shared by people across social media, featured in weekly newsletters or be repurposed as an attractive infographic. Aside from that, gated content that requires readers to fill out lead capture forms can be used to obtain data and gather new leads.

4. Content Marketing Improves Your Credibility

It is a nice gesture to tell your customers that you’re available to answer any of their questions. However, it would be even better if you could demonstrate to them your expertise on a regular basis and gain credibility as an industry expert. With content marketing, you have the opportunity to do both.

Every piece of informative content you make and share through online marketing not only improves credibility, but it also solidifies you as a top resource when questions in your industry arise.

3 Important SEO Trends to Look Into for 2017

September 26, 2017September 26, 2017 Daniel EakerSEO

One of the most cost-effective ways to promote and maintain the online presence of your brand is through search engine optimization or SEO. By clearly defining a solid strategy, you will even be able to stay on top of your competition in the search rankings.

But what is the secret to getting sensational SEO? Get these three things below right, and you will be able to enjoy more effective SEO and better visibility in Google’s search engine results page (SERP).

1. Mobile Will Be Indexed First

For several months now, we’ve been told that ‘mobile friendliness’ has become a crucial factor in determining how a website is going to rank in the SERPs when it responds to a keyword query. That is why many web developers have started to apply techniques to make websites more ‘mobile responsive.’ So, should you start doing?

First is that you need to make sure that you have a responsive or dynamic website where the content and markup is similar in both desktop and mobile devices. If your website has an m.dot version, it is now time to update it to a more responsive design.

Although it is going to take some work to satisfy this new indexing strategy of Google, your effort will surely pay off as the search engine giant ramps up on its commitment.

2. Optimize for the User’s Intent

As the years roll along, Google is getting better and better at studying user intent – which is what a user wants when they type the keywords in the search engine. Are they looking to do something such as purchase a new pair of shoes? Do they want to travel somewhere? Are they trying to learn a new recipe?

A growing number of users are now entering more long-tail queries and direct questions into search engines. Due to this, Google is reacting to the change by tapping into its knowledge graph and displaying results through snippets like List Snippets, Featured Answers and Table Snippets.

You will need to review your site’s content and identify opportunities which will allow you to optimize based on user intent and questions instead of just specific keywords. Take advantage of user micro-moments by finding out user questions through keyword research and strategically publish your content to meet such demand.

3. Start Utilizing Voice Search

Voice search has been around with us for quite a few years already. Ask anyone who has an iOS mobile device, and you can be sure that they have used Siri.

With the improving technology and the likes of Amazon Echo and Google Home making their way into our living rooms, one of the fastest-growing types of search is now through voice search. It is predicted that by 2020, half of all searches in the world is going to be done through voice.

This new feature changes the way we figure out our keywords, changing the focus based on location and more personalized content. Because of this, the long-tailed keyword phrases are now more important than ever.

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